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Sunday, 24 June 2018

# Bangalore Fashion Blogger # Beauty Blogger

How to speak Blogger Lingo fluently

Hola!

Today's post is going to be yet another blogger trivia sort of a post just like the ones I did earlier (How to start a blog - The ugly truth! and The splattered life of a fashion blogger) which everyone seemed to enjoy and hence, here I am with another fun post talking about what one needs to know to become a fashion blogger or even talk to one. Now there are so many words from the English dictionary that I never imagined I'd use for the purpose I am today. Fret not, these are really common, easy-to-pronounce words that you'd have learnt in third grade but never really got the opportunity to use. So let's get started?



blog - I think everybody on the worldwide web knows what a blog is. If you don't, then you should rethink your life and everything. Just kidding! A blog is a just a website or a web page owned by a person or a group of individuals who express themselves in the form of words, pictures, videos and more. I am sure none of you know this, but the word "blog" has been derived from "web log" or "weblog" which basically means logging everything on the web.


blogger - A blogger is someone who owns a blog on a blogger platform like Blogger, Wordpress, Winkl etc. Having an instagram page only with a bazillion duckface selfies and calling yourself a "blogger" is technically incorrect.

influencer - A blogger, by default, is an influencer. But an influencer may or may not be a blogger. Influencers are usually folks with a decent number of followers on social media to whom they promote products in the form of pictures or videos.


fashion blog - As the name suggests, it's a website related to fashion. A fashionista documents every little detail of her outfit on her blog so that people all over the world can have access to her style. There are many other categories of blogs, like food, lifestyle, sports, fitness, travel etc.

collaboration - A collaboration is a process where two or more parties decide to work together in order to help each other grow their businesses. In the blogosphere, collaborations can be of different types and it can happen between different types of people like bloggers, brand owners, PR agencies, photographers, models etc. Some of the various types of collabs are -

  • paid - This is literally the best case scenario for bloggers. Brand owners/PR agencies contact bloggers to promote a product and they literally pay the bloggers for it.
  • barter - A barter collaboration is a scenario where a brand sends the blogger products to be reviewed in exchange for a review and social media promotion. The products are for the blogger to keep and use and not return to the brand.
  • free - Well, we all know how shameless some brands are. This is the lowest level of collab, but when most of us start as bloggers we end up promoting brands for free. 

instagram - Instagram is a brilliant app that was invented in 2010 to share videos and photos with friends and family and make them look funky by using editing tools. In no time this multimillion dollar company decided to let people actually use this platform for business. 

followers - This is probably the word that bloggers hate most. Almost every brand on the block looks at Instagram followers before they invest in a blogger. Well, I really hope they realize sooner or later that followers can be bought and are not even real.


engagement - Every time one of you interacts with me on the comments section here or on my Insta page or even like my post, it really helps me more than you know! Not only are the comments satisfying to read but also help increase engagement on my posts which eventually translates to visibility. So, please do comment, like, share and subscribe :D

tags - Well, I'm sure you guys know what tagging means. You basically type an "@" before you tag a person or a company page on your posts on social media. It's very important for you, as a blogger, to tag the brands you work with as well as the photographers as tagging helps them get visibility and in return you get more visitors.



hashtags - Hashtags are widely being used all over the internet by people who literally don't know what it's actually used for or how it should be used. Someone I follow on Instagram tends to always put a "#eeee" at the end of every post. It's just ridiculous how human beings tend to follow what everyone else is doing without knowing the fundamentals. Hashtags were invented to group similar posts together. For instance, if I like coffee then I will hashtag #coffeelover on my post and if you click on the hashtag, you will find all posts with that hashtag. Some of the so-called influential hashtags are #followforfollow and #likeforlike.


media kit - A lot of brands usually tend to ask for your media kit. A media kit basically contains all your stats like the number of people who visit your blog, everything that Google Analytics tells you, number of followers on social media, fancy SEO jargon like DA, PA, Alexa Rank etc. I still haven't ever tried to figure out mine because it's a lot of work :p


Some crazy social media influenced abbreviations -
OOTD - Outfit of the day
OOTN - Outfit of the night
WIWT - What I wore today
BTS - Behind the scenes
POTD - Post of the day


It's a strange, strange world. The next time anyone asks you about your life as a blogger, point them to this blog post :D That's all for today, guys. I can't think of any other important blogger words. Do comment below and tell me if I've missed out on any word or phrase that every blogger needs to know.


Styling notes: Here I'm sporting a fringe dress from FlyRobe, Oxfords from Street Style Store, this cute owl neckpiece a friend picked up from Goa and a bling purse from Koovs. This ensemble is perfect for a casual brunch affair. Switch the Oxfords for some flirty heels and you can wear the same outfit later at night for a party!

Ciao!

Love,
Hand On The Hip